<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[My Site]]></title><description><![CDATA[My Site]]></description><link>https://www.acquire-search.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Mon, 02 Nov 2026 18:00:54 GMT</lastBuildDate><atom:link href="https://www.acquire-search.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[From DTC to Omnichannel: The Team You Need for the Next Stage of Growth.]]></title><description><![CDATA[The Team That Got You Here Is Not the Team That Gets You There There is a specific moment that many consumer brand founders recognise, even if they struggle to name it precisely. The DTC operation is working. Revenue is growing, the customer acquisition model is proven, and the brand has genuine momentum. Then comes the conversation about retail. A buyer expresses interest. A wholesale opportunity appears. And suddenly the question is not whether to grow, but how, and with what team. This is...]]></description><link>https://www.acquire-search.com/post/from-dtc-to-omnichannel-the-team-you-need-for-the-next-stage-of-growth</link><guid isPermaLink="false">6ada307247b5c2b34303b644</guid><category><![CDATA[blog]]></category><pubDate>Thu, 20 Aug 2026 19:17:43 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_0bb00adfc5454de7858b1044978411de~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[The AI Hiring Trap: Why AI Won't Replace Great Marketing Leaders]]></title><description><![CDATA[The Mistake Ambitious Businesses Are Starting to Make Something is shifting in how ambitious businesses think about their marketing leadership, and it's worth naming directly. Increasingly, these are conversations we're having with founders and leadership teams across scaling direct-to-consumer and consumer brands, particularly within Pet, Health &#38; Wellness, Food &#38; Beverage, and Beauty &#38; Personal Care. As AI becomes embedded into everyday marketing operations, many businesses are beginning to...]]></description><link>https://www.acquire-search.com/post/the-ai-hiring-trap-why-ai-won-t-replace-great-marketing-leaders</link><guid isPermaLink="false">6ada307247b5c2b34303b640</guid><category><![CDATA[blog]]></category><pubDate>Tue, 28 Jul 2026 15:08:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_187fbaba5d8c44398cffafbd381528af~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[When Is the Right Time for a DTC Brand to Hire a Permanent Marketing Leader?]]></title><description><![CDATA[The Moment Fractional Stops Being Enough You know the moment. The brand is moving well, revenue is somewhere in the £10M to £15M range, and the fractional CMO or agency partner you brought in eighteen months ago has genuinely earned their keep. The paid strategy is tighter, the brand has a clearer voice, and you have stopped flying completely blind on attribution. By most measures, it is working. But something is starting to feel stretched. The fractional CMO is across three other clients....]]></description><link>https://www.acquire-search.com/post/when-is-the-right-time-for-a-dtc-brand-to-hire-a-permanent-marketing-leader</link><guid isPermaLink="false">6ada307247b5c2b34303b642</guid><category><![CDATA[blog]]></category><pubDate>Mon, 13 Jul 2026 17:55:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_d8785d9095f44bef8e7cd365357ec799~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Why DTC Performance Marketing Plateaus: Christian Dapp on the No Playbook Podcast]]></title><description><![CDATA[Performance marketing has powered the growth of some of the world’s most recognisable DTC brands. But what happens when acquisition costs climb and increasing spend no longer delivers the same returns? In this episode of No Playbook, the podcast from Acquire Search, host Alex Marriner speaks with Christian Dapp about the decisions brands face when paid acquisition starts to plateau. Drawing on his experience across AG1, Harry’s and Gousto, Christian explores how brands can recognise...]]></description><link>https://www.acquire-search.com/post/why-dtc-performance-marketing-plateaus-christian-dapp-on-the-no-playbook-podcast</link><guid isPermaLink="false">6ada307247b5c2b34303b648</guid><category><![CDATA[blog]]></category><category><![CDATA[Q and As]]></category><pubDate>Mon, 25 May 2026 12:25:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_c0ebc5e74e034aa98e93108b99135f15~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Beyond the Resume: How Growth-Stage Hiring Is Evolving]]></title><description><![CDATA[The Hiring Signal Is Getting Harder to Read The hiring process is broken, and most people hiring right now already know it. They just haven't named it yet. AI tools have made it trivially easy to generate, tailor, and submit applications at scale. Inboxes are fuller than ever, but the quality of signal coming through has not kept pace. A CV that reads well, hits the right keywords, and mirrors the language of your job description is no longer evidence of much. It can be produced in minutes by...]]></description><link>https://www.acquire-search.com/post/beyond-the-resume-how-growth-stage-hiring-is-evolving</link><guid isPermaLink="false">6ada307247b5c2b34303b646</guid><category><![CDATA[blog]]></category><pubDate>Mon, 20 Apr 2026 18:31:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_7a832cdc7fe0459eaa7e3e855f6b22b2~mv2.png/v1/fit/w_150,h_150,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[From One Hire to an Ongoing Recruitment Partnership - Vafo Group]]></title><description><![CDATA[Overview This case study demonstrates how a single successful placement can evolve into a strategic partnership, delivering multiple hires, cost savings, and becoming a model for scaling D2C capabilities across an international portfolio. Client Profile: Vafo Group Large Czech pet industry conglomerate Multi-brand portfolio spanning traditional retail and D2C operations Strategic focus on D2C transformation across European markets Created "Vafo Digital" as dedicated D2C transformation arm The...]]></description><link>https://www.acquire-search.com/post/from-one-hire-to-an-ongoing-recruitment-partnership-vafo-group</link><guid isPermaLink="false">6ada307247b5c2b34303b647</guid><category><![CDATA[Case Study]]></category><pubDate>Tue, 10 Feb 2026 21:43:20 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_aa636ae0cff1478c9c4fb49e5810d283~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[The hidden cost of the wrong Head of Growth]]></title><description><![CDATA[When Growth Becomes a Liability Every direct-to-consumer and consumer packaged goods founder knows the feeling. You've built something real, gained traction, and now you're ready to scale. The logical next step seems obvious: hire a Head of Growth who can take your brand to the next level. But here's what nobody tells you until it's too late-the wrong Head of Growth doesn't just fail to deliver results. They actively set your company back, sometimes by years. The hidden costs aren't just...]]></description><link>https://www.acquire-search.com/post/the-hidden-cost-of-the-wrong-head-of-growth</link><guid isPermaLink="false">6ada307247b5c2b34303b641</guid><category><![CDATA[blog]]></category><pubDate>Fri, 23 Jan 2026 11:56:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dd99ab4c95134ba49815dc13c3a780a2~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[UK CPG Leaders Pivot to Value and Sustainability to Win Cost-Conscious Shoppers]]></title><description><![CDATA[The New Era of Consumer Packaged Goods in Britain The United Kingdom's consumer packaged goods sector finds itself at a critical juncture, where traditional business models are being fundamentally challenged by a perfect storm of economic pressures and evolving consumer values. As households across Britain grapple with the ongoing cost-of-living crisis, CPG leaders are recognising that success in this transformed marketplace requires a delicate balancing act between delivering value and...]]></description><link>https://www.acquire-search.com/post/uk-cpg-leaders-pivot-to-value-and-sustainability-to-win-cost-conscious-shoppers</link><guid isPermaLink="false">6ada30708a5c6790739aae67</guid><category><![CDATA[blog]]></category><pubDate>Tue, 04 Nov 2025 12:52:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_cd51b14ec2784c50b43d5c552533a7d5~mv2.jpg/v1/fit/w_1000,h_617,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[California Olive Ranch Senior Manager, Performance Marketing]]></title><description><![CDATA[The Challenge California Olive Ranch (COR) is an award-winning CPG brand in the food &#38; beverage space, on a mission to bring high-quality olive oil from farm to table across the United States. With plans to make a significant investment into performance marketing, identified as a critical lever for driving new customer acquisition, COR’s CMO, Stuart Beck, turned to Acquire Search for support with a pivotal hire: Senior Manager, Performance Marketing. Operating as a lean team with agency...]]></description><link>https://www.acquire-search.com/post/california-olive-ranch-senior-manager-performance-marketing</link><guid isPermaLink="false">6ada30708a5c6790739aae66</guid><category><![CDATA[Case Study]]></category><pubDate>Tue, 07 Oct 2025 15:18:33 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_7a231b5a220c4b5a9146a4ba4c8e042d~mv2.jpg/v1/fit/w_678,h_452,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Driving Growth Through Data-Driven Marketing: What to Expect in 2025]]></title><description><![CDATA[If you're still making marketing decisions based on gut feel or last year's playbook, you're about to be left behind. The marketing landscape in 2025 isn't just evolving, it's being completely rewritten by data, and the organisations that adapt fastest will be the ones that thrive.  With global marketing spend hitting £1.5 trillion this year, every pound you invest needs to work harder than ever. The days of "spray and pray" campaigns are well and truly over. So what does data-driven...]]></description><link>https://www.acquire-search.com/post/driving-growth-through-data-driven-marketing-what-to-expect-in-2025</link><guid isPermaLink="false">6ada30708a5c6790739aae6c</guid><category><![CDATA[blog]]></category><pubDate>Mon, 23 Jun 2025 09:59:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_b2c2874cd1b840238e836cff6f531011~mv2.jpg/v1/fit/w_1000,h_729,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Adapting to Marketing Leadership Shifts in 2025: Key Strategies for Success]]></title><description><![CDATA[The marketing landscape is experiencing a seismic shift in 2025, with nearly three-quarters of UK brands actively restructuring their digital marketing functions. As digital and marketing recruitment experts, we're witnessing firsthand how this evolution is reshaping leadership requirements and team structures. Read on to discover the key trends driving this transformation, and some practical strategies for both marketing leaders and organisations navigating this rapidly changing environment.]]></description><link>https://www.acquire-search.com/post/adapting-to-marketing-leadership-shifts-in-2025-key-strategies-for-success</link><guid isPermaLink="false">6ada30708a5c6790739aae69</guid><category><![CDATA[blog]]></category><pubDate>Fri, 30 May 2025 14:20:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_781aea401e5e48919af807867afe9454~mv2.jpg/v1/fit/w_1000,h_683,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Growth &#38; Performance Marketing in 2025: Navigating the Trump Era]]></title><description><![CDATA[The return of the Trump administration marks a pivotal shift for growth and performance marketing. With the digital marketing market expected to reach a $742 billion valuation by the end of 2025, the real story for performance and growth leaders lies in concrete policy changes that will reshape how we drive measurable business outcomes.]]></description><link>https://www.acquire-search.com/post/growth-performance-marketing-in-2025-navigating-the-trump-era</link><guid isPermaLink="false">6ada30708a5c6790739aae65</guid><category><![CDATA[blog]]></category><pubDate>Tue, 14 Jan 2025 12:03:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_b06cabed105a4c8a94b12dcaccb3f7f6~mv2.jpg/v1/fit/w_1000,h_658,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Why Professional Recruitment Delivers More Value Than Direct Hiring]]></title><description><![CDATA[Direct hiring appears to offer clear cost savings on paper. However, this approach often masks significant risks and hidden expenses that impact both immediate outcomes and long-term success. Professional recruitment services provide strategic advantages that extend well beyond the initial placement, delivering measurable value through market expertise, extensive networks, and proven methodologies. Confidentiality: A Critical Asset  When companies approach candidates directly for sensitive...]]></description><link>https://www.acquire-search.com/post/why-professional-recruitment-delivers-more-value-than-direct-hiring</link><guid isPermaLink="false">6ada30708a5c6790739aae68</guid><category><![CDATA[blog]]></category><pubDate>Fri, 10 Jan 2025 10:01:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_38b2d3a4dbf4497d8d789de335fca581~mv2.jpg/v1/fit/w_1000,h_683,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[The Jaguar Rebrand: A Masterclass in Controversy Marketing?]]></title><description><![CDATA[When Jaguar unveiled their new brand identity this week, the internet exploded. The luxury car manufacturer's video featured models in avant-garde clothing walking through pink deserts - but notably, no cars. The response was swift and fierce, with Tesla's Elon Musk leading the charge by asking "Do you sell cars?"  But here's the thing: What if this was exactly what Jaguar wanted?  Let's look at the numbers. The controversial video has garnered over 160 million views on X (formerly Twitter)...]]></description><link>https://www.acquire-search.com/post/the-jaguar-rebrand-a-masterclass-in-controversy-marketing</link><guid isPermaLink="false">6ada30708a5c6790739aae6d</guid><category><![CDATA[blog]]></category><pubDate>Mon, 25 Nov 2024 16:29:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_a71eb3f322e34cce94b0b97b73c9c89b~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[AI in Recruitment: Helping or Hindering]]></title><description><![CDATA[We've watched the AI revolution sweep through the recruitment industry with great interest. While artificial intelligence offers exciting possibilities for talent acquisition, it's crucial to understand both its potential and its limitations. Beyond the Hype Many recruitment solutions now advertise AI capabilities, but we must distinguish between genuine AI and basic automation. Simple chatbots and rule-based systems, whilst useful, shouldn't be confused with true machine learning solutions....]]></description><link>https://www.acquire-search.com/post/ai-in-recruitment-helping-or-hindering</link><guid isPermaLink="false">6ada30708a5c6790739aae6a</guid><category><![CDATA[blog]]></category><pubDate>Fri, 22 Nov 2024 16:00:58 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_70cb412dc3fa491c8960914bb15efc05~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Natures Menu appoints Chris Rushe as CMO]]></title><description><![CDATA[Natures Menu started as a small family business in 1981, and they've been flying the flag for real pet food from day one. They're proud to offer an unrivalled range of raw and natural pet foods for cats and dogs. They put healthy nutrition and real food at the heart of everything they do and are one of the UK's largest raw pet food providers.]]></description><link>https://www.acquire-search.com/post/natures-menu-appoints-chris-rushe-as-cmo</link><guid isPermaLink="false">6ada30708a5c6790739aae6e</guid><category><![CDATA[Case Study]]></category><pubDate>Tue, 20 Jun 2023 07:09:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_f288b35e6cda49b39be9f78b7a92951a~mv2.jpg/v1/fit/w_300,h_181,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Permanent CMO vs Fractional CMO | Acquire Search]]></title><description><![CDATA[Does your brand need a full-time CMO or fractional marketing leadership? Explore the trade-offs and questions to answer before you hire.]]></description><link>https://www.acquire-search.com/post/permanent-cmo-vs-fractional-cmo-acquire-search</link><guid isPermaLink="false">6ada306d88122dfae6431684</guid><category><![CDATA[blog]]></category><pubDate>Wed, 15 Mar 2023 08:01:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_d073e52f3f5f4d26b11206304dbce1c0~mv2.png/v1/fit/w_300,h_200,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Q and A With Loveholidays, CMO, Al Murray]]></title><description><![CDATA[Welcome to the third edition of 'Career Journey with Marketing Leaders', where we sit down with CMOs and Senior Marketing Leaders from the CMO &#38; Marketing Director Forum.    Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023.  I'm delighted to welcome our next guest Al Murray, CMO, at loveholidays.  Alex Marriner: Tell us a little about your marketing career...]]></description><link>https://www.acquire-search.com/post/q-and-a-with-loveholidays-cmo-al-murray</link><guid isPermaLink="false">6ada306d88122dfae6431685</guid><category><![CDATA[blog]]></category><category><![CDATA[Q and As]]></category><pubDate>Tue, 21 Feb 2023 08:04:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_12277834dc804e9799ed76b24cd660bf~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[Kry appoints Alexandra Cambier as Global CRM &#38; Retention Director]]></title><description><![CDATA[Acquire Search is delighted to announce the appointment of Alexandra Cambier as Global CRM &#38; Retention Director at Kry/Livi.   Kry/Livi is the European leader in digital healthcare, allowing patients to see a doctor, nurse, or psychologist online within minutes. They also combine digital with physical care, transforming how millions of patients access healthcare.  Headquartered in Stockholm, Kry/Livi’s 1000+ employees and 6000+ clinicians are committed to improving the world’s health through...]]></description><link>https://www.acquire-search.com/post/kry-appoints-alexandra-cambier-as-global-crm-retention-director</link><guid isPermaLink="false">6ada306d88122dfae643167e</guid><category><![CDATA[Case Study]]></category><pubDate>Wed, 12 Jan 2022 11:25:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_957d7cd101914f63a44bf1236ecc6599~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item><item><title><![CDATA[How The Iceberg Will Improve Your Talent Acquisition Strategy]]></title><description><![CDATA[Contrary to popular belief, Digital &#38; Growth Marketers with niche, highly-sought-after skills are harder to hire than ever before.  They’re being closely held onto by their employers, and many are unsure of making a move in such an unstable market. Not being able to hire the right talent is a big frustration. It results in wasted time, money and resources; commodities that for some, are already thin on the ground.  

Perhaps you’re not exploring enough of the Iceberg. 
Let me explain…  ]]></description><link>https://www.acquire-search.com/post/how-the-iceberg-will-improve-your-talent-acquisition-strategy</link><guid isPermaLink="false">6ada306d88122dfae643167f</guid><category><![CDATA[blog]]></category><pubDate>Tue, 19 Jan 2021 20:42:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/fc11a1_0a2d80ed57174a2cb1115696b9749708~mv2.jpg/v1/fit/w_300,h_200,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>alex466727</dc:creator></item></channel></rss>