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Performance marketing has powered the growth of some of the world’s most recognisable DTC brands. But what happens when acquisition costs climb and increasing spend no longer delivers the same returns? In this episode of No Playbook, the podcast from Acquire Search, host Alex Marriner speaks with Christian Dapp about the decisions brands face when paid acquisition starts to plateau. Drawing on his experience across AG1, Harry’s and Gousto, Christian explores how brands can re

Welcome to the third edition of 'Career Journey with Marketing Leaders', where we sit down with CMOs and Senior Marketing Leaders from the CMO & Marketing Director Forum. Each publication will ask them five questions about their career journey to date, greatest campaign, biggest failure, challenges facing CMOs and the advantages they hope to take in 2023. I'm delighted to welcome our next guest Al Murray, CMO, at loveholidays. Alex Marriner: Tell us a little about your m