top of page

The Proof

Helping you make the right decision.

Brands we've helped

We help ambitious consumer brands across the US, UK and Europe find the people who drive growth, build commercial capability and strengthen operations.
From individual leadership appointments to building entire teams, our approach combines specialist market knowledge, proactive headhunting and a genuine understanding of scaling consumer businesses.

Screenshot 2026-10-22 115315.png

VAFO

30+ hires delivered across Growth, Product and Technology functions across multiple European markets.

tripdrinks_logo_edited.jpg

TRIP

Supported the team through key growth and marketing hires during its scale-up journey.

tentbox_logo.jpg

TentBox

5 hires delivered across the business over the past 18 months as the company continued its rapid growth

pooch and mutt web.avif
Trip web.png
Omni Web.png
Suri - Website.png

Our Services

Exclusive Search

Our core service for specialist and leadership appointments. We work exclusively with your business to identify, engage and secure high-calibre talent, including candidates who aren't actively looking.

From the initial brief through to offer acceptance, we manage the process with a dedicated search lead, targeted headhunting, structured candidate evaluation and curated shortlists.

​

Best for: Brands making a business-critical hire that requires specialist expertise and a proactive search approach.

Website attract picture (12)_edited.jpg
Website attract picture (11).png

Retained Search

Designed for senior leadership, confidential and particularly complex searches where a more comprehensive research-led approach is required.
We combine detailed market mapping, targeted executive outreach, structured assessment and dedicated search resources to deliver a rigorous, consultative process.


Best for: Senior leadership, confidential appointments and challenging searches where depth and precision are essential.

Co-Branded Search

An enhanced Exclusive Search service that combines proactive recruitment with tailored employer-brand content to help your opportunity stand out.
Alongside the full search process, we create:

  • One bespoke co-branded job advert.

  • Three short video clips featuring your founder or a senior leader.

  • One tailored candidate information pack showcasing your business, culture and opportunity.

 

Best for: Consumer brands looking to attract exceptional talent while bringing their employer story to life.

Website attract picture (14).png

The Challenge

Following changes in the leadership team, Pooch & Mutt needed someone to take the lead on acquisition marketing. That meant bringing in a senior growth expert who knew how to scale a DTC subscription business.

Our Approach

We tapped into our established network of DTC talent, including a community of 300+ senior professionals, to reach people with direct experience of scaling subscription brands.

Combined with targeted headhunting, this gave Pooch & Mutt access to proven growth expertise beyond active applicants. The result was a shortlist of seven strong candidates, all with relevant DTC subscription experience.

The Results

An Executive Director of Growth appointed, followed by a broader partnership delivering 30+ hires within 2 years, across marketing, technology, product and design in the UK and mainland Europe.

​

“As a result, we’ve seen a clear improvement in both speed to hire and quality.” 

- James Collingham, CEO, VAFO Digital

Lets discuss your next hire

VAFO-Pooch-Mutt-jpeg-Cropped.avif

From one critical hire to 30+ placements across
VAFO Group

European pet care group behind brands including Pooch & Mutt, Franklin Pet Food and PetCo GmbH, with VAFO Digital supporting its DTC transformation.

bottom of page